THE SITUATION

A fast-growing proptech fintech had successfully closed a significant funding round. The commercial strategy was in place. The product was strong. But the marketing infrastructure – the team, the structure, the ways of working – hadn’t caught up.

The brief was to build a marketing function capable of matching the ambition of a business that had just raised serious capital, and to do it without slowing the business down.

WHAT I DID

I came in across commercial strategy, operations and marketing: developing the strategy, designing the department structure, managing and coaching the existing team, and leading the search for a VP of Marketing. Working remotely, I provided the bridge between where the business was and where it needed to be – then helped embed the leadership hire who would take it forward.

The work covered: marketing strategy, department structure, team management and coaching, investor reporting, and the full hire and onboarding of a VP of Marketing.

THE OUTCOME

A solid strategy, reporting framework, best practice foundations and user journey tracking, allowing for more advanced targeting opportunities. A VP of Marketing hired, onboarded and tasked with continuing to build on the foundations that had been established. With a functioning marketing structure in place they could move forward operationally and commercially. 

TESTIMONIAL

“Darcie proved a great sounding board for new ideas and instilled a degree of marketing maturity into our way of doing things. She was also really well connected to a wide network of freelancers and agencies for pretty much any marketing initiative we wanted to take on – which enabled us to save time on sourcing talent and quickly roll-out new experiments.”

— A.S. Head of Growth

Anonymous engagement. Client details kept confidential.