Darcie Digital Co.
Senior consultant helping established businesses, start-ups & scaleups work smarter.
Offering C-Level & senior consultancy, backed by 20+ years in the digital and technology space, for established organisations looking to optimise their offering, pivot their offering or have a focus on growth.
Providing Interim CDO, CMO, COO support that can flex to suit your organisation's specific needs, budget and duration, whether you are looking to professionalise your digital offering, ready to undertake a digital transformation or an up & coming app looking at the best operational structure and a go-to-market strategy or ongoing global customer acquisition and support.
Location agnostic, I thrive working on chunky problems and driving real value for my clients by delivering effective and efficient solutions that result in behavioural change, an increase to the bottom line, or both.
Digital and technology thrive when paired with the right creative partner. I believe in working with the right specialist for the job when required and have an established and brilliant network of freelancers, consultants, agencies and suppliers to deliver a job not only successfully but beautifully, efficiently and on budget.
Additionally, I am a Partner at Makk, where we offer experienced board advisory, business consultancy and fractional CMO services for startups looking to scale.
My experience is vast and versatile, so don’t hesitate to get in touch for a chat if your requirements don’t fall exactly into one of these categories. If I’m not able to offer the solution, I more than likely know someone who would be perfect for the job.
Deep dives looking into various areas of the digital and/or operational aspects of your business such as the offering, skill set, marketing activity, pricing, outputs and tools or technology use.
Including, but not limited to business operations, processes, structure, digital marketing, e-commerce, CRM, social media, tracking, measurement and reporting processes & deliverables.
The details of how your organisation or project functions and performs - full organisation, a digital/marketing team or an acquisition/growth squad for example.
I work with you to develop solutions and processes that increase efficiencies, define the correct measurement approach KPIs, OKRs and the delivery of key business functions, projects and campaigns.
Strategy & planning
Developing a proposition, purpose, role, plan and measurement approach - backed by research, experience and data - qualitative & quantitative - for your organisation, client or campaign.
Strategies range from full business to brand, growth, operations, digital, social media, podcast, general marketing, CRM or campaigns.
What to measure, how to measure, when to measure it and how to deliver that information for various stakeholders, ensuring it provides clear insights for steps forward.
This can also include tracking and technology recommendations, set up support and toolkits for internal delivery.
Training & workshops
Custom training sessions ranging from one hour, online sessions to full day workshops, covering topics such as social media, digital delivery, measurement & reporting and tools & technologies.
Available for speaking engagements.
Working together to create the best solution for your specific challenge or requirements - such as streamlining elements of the business, looking to professionalise your operations and offering or for one on one consultancy/coaching.
With several years being a mentor, I offer personal and business mentorship and coaching for all levels and situations.
Recommendations, feedback and testimonials from colleagues, clients, managers and peers who I am currently supporting or have had the pleasure of working with throughout my career.