Case Studies
How a scaling manufacturer rebuilt its commercial foundations and completed a successful fundraise
April 1, 2026How a fast-growing e-commerce SaaS built its operational foundations and closed a $3.3m fundraise
March 31, 2026How a global production company eliminated process duplication and gave its leadership team real-time visibility for the first time
March 29, 2026How a financial services business built its commercial and operational foundations from the ground up
March 27, 2026A proptech fintech scaling after a major fundraise
March 24, 2026How a health and wellness scale-up achieved 348% gross profit growth during a pandemic
March 3, 2026Testimonials
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I’ve worked with Darcie across a range of clients, from early-stage startups to businesses deep in the messy middle of scaling. What sets her apart – and it’s rare – is that she operates equally well in the creative and operational sides of a business. She can lead a brand conversation in the morning and redesign a reporting structure in the afternoon, and both will be better for it. Across every one of our shared engagements she has brought clarity to commercial situations that felt needlessly complicated, often just by asking the right question at the right time. She’s straight-talking, rigorous, and genuinely one of the best commercial operators I’ve worked alongside. Paddy O'Neill, Co-Founder I’ve worked with Darcie multiple times, often at points where we needed senior support quickly because of a transition or when we needed a new point of view. The great thing about Darcie is that she can step right in, quickly understand the full picture, and immediately make an impact on strategy, delivery, etc. She’s helped us develop marketing plans, find and onboard the right people, and put better structure around how we use data, tools and integrations. What really stands out is her energy, her objectivity, and her quick judgment. She brings fresh eyes without being detached. And, importantly, she isn’t afraid to challenge our thinking or point out when she identifies gaps. The flexibility of working with Darcie has been really valuable. When we’ve needed senior thinking and execution, we’ve been able to bring Darcie in, at the same time managing our overhead. Every time I’ve worked with Darcie, she’s left us clearer, more confident, and better set up to move forward. And even when she’s not here, she always feels like a part of our team. Tannya Gaxiola A rebrand brief that grew into a complete commercial rebuild – operational foundations, go-to-market narrative, and a successful fundraise.John Ferguson She gets up to speed quickly, thinks fast, challenges, supportsDarcie has always been a great addition to our project teams and in client workshops. She gets up to speed quickly, thinks fast, challenges, supports and does it all with pragmatism. A great marketing mind with a depth of large brand digital experience. Dave Ward, Co-Founder & Creative Director Wholistic and adaptable approachA delight to work with! An incredible experience using a holistic and adaptable approach. Timely, concise and thorough – she just gets stuck in and gets things done! In a very short period systems and finances are already working much better for me and my business! Really looking forward to the next phase. Erin Maguire, Founder & Director Beyongolia Productions The ability to translate complex concepts into a language everyone can understandAs well as her passion for the newest technologies, Darcie shows a determination to go the extra mile for her clients and the ability to translate complex concepts into language that everyone can understand. It was inspiring to work with someone who continues to push the boundaries of what digital agencies can deliver. Dani Gray, Head of Channel Sales Darcie has never failed to deliver resultsWriting positive words about Darcie is easy. I could not begin to count the number of times that she has helped me out at the last second by finding data, providing insights, guiding the shape of a social proposition, etc. Darcie has always been there to help, and she has never failed to deliver results – even when time is against her. The best thing I could say about Darcie though is simply that I would always consider myself lucky to have Darcie as a part of the team. Justin Peyton, Chief Transformation & Strategy Officer Wunderman Thompson, APAC 348% gross profit growth in 12 months — during a pandemic, while giving away 7,000 challenges for free.Ruari Fairbairns, Co-Founder & CEO OYNB Ltd (One Year No Beer) |
