I've spent 22 years in the UK working across agencies, in-house executive roles and consulting, with businesses ranging from early-stage scale-ups to established organisations that have simply outgrown how they started. I started out Texan. I'm now proudly British too — dual passport, dual perspective, and probably an unhealthy appreciation for both good barbecue and a properly made cup of tea.

The thread running through all of it has been the same: helping businesses see clearly what's actually going on, then building the commercial and operational foundations to fix it. That means commercial strategy, revenue operations, GTM architecture, cross-functional alignment — the whole picture, not just one corner of it.

I'm not a consultant who arrives with a preset playbook and disappears with a deck. I work with your team, inside your business, on the actual problem. Then I hand it over properly so it keeps running after I've gone. My job is to make myself redundant.

The businesses I work with are typically between £1m and £10m revenue — growing, ambitious, and starting to feel the friction that comes when the setup hasn't kept pace with the scale. I work best with founders and leadership teams who are honest about where things aren't working, open to change, and done with operating in permanent firefighting mode.

Over the years I've supported a £620k fundraise, delivered 348% gross profit growth, and built commercial systems that clients are still running years down the line. I've worked with businesses across consumer, SaaS, subscription, professional services and manufacturing — in the UK, Europe and the US.

I care a great deal about doing good work with good people. Integrity isn't a value I put on a slide — it's the reason I left roles that didn't fit and built something of my own instead. I work with businesses that operate honestly, treat their teams well, and actually want to change — not just be told they're doing fine.

Outside of work I'm based in Edinburgh, I have two children who keep me honest, and I own an objectively unreasonable number of Monopoly editions. I've also recently completed my British citizenship — which felt like the right moment to formally commit to a country I've called home for over two decades.

If you want to work with someone who'll tell you the truth, do the actual work, and leave your business in better shape than they found it — I'd love to hear from you.