Who doesn’t love a pitch?!
Agencies, freelance teams, producers and traditional organisations are often looking to add a digital thread to a pitch, proposal or project plan. These teams bring in Darcie Digital Co. to add the level of experience required to bring their idea to life across all channels.
We need someone who has advanced social media experience and can respond with the best recommendations for a paid social strategy and implementation plan.
Starting with an initial call to answer any questions on campaign ideas, objectives and audience segments, I outlined an approach covering platforms, formats, KPI estimates, measurement approach and budget split recommendations. In addition the development of a process for quick turn around asset creation and sign-off procedures.
We have the opportunity to pitch for a European wide piece of work that will need to have one central point leading its online marketing activity – including social media channels – while also aligning with its wider digital strategy and offline channels.
As with any project I like to become part of the team, dive deep into the brief, developing a list of questions in response to the brief as part of a requirements gathering stage.
Together we developed an initial immersion phase that would be the first stage of the project. This would allow the agency to get the full nitty-gritty detail needed to ensure all elements were put into place correctly and that once rolled out, it wouldn’t be overwhelming for all of the local teams.
The solution was a series of hub and spoke models, of various sizes, that enabled agency teams and the brand teams to work together as one organisation. Following an expansive tool audit, Sprinklr was chosen as the solution for its capabilities across multiple languages, social media management, CRM and analytics.
To ensure all markets were on the same page (whilst bearing in mind localisations and cultural aspects) we would create digital marketing playbooks outlining the strategy, measurement approach, guidelines and tone of voice. This was followed by an in-depth toolkit around how to implement all brand elements, tracking, reporting requirements and collateral for the ongoing brand activity.
Each request is completely bespoke, varying in size and requirements, but that’s part of the excitement! If this sounds like an area where you could use some help, feel free to contact me.