The situation
Sisalwool is a natural fibre manufacturer with a strong product and a clear sense of purpose — but when they came to me, the commercial and operational infrastructure hadn’t kept pace with where the business needed to go. The initial brief was a rebrand and website build. It didn’t stay there.

As the engagement developed, it became clear there were broader opportunities that hadn’t been on the original brief — gaps in operational foundations, internal alignment, and the commercial narrative the business needed to tell investors convincingly.

What I did
Delivered the rebrand and website build as commissioned, then extended into the areas that mattered most: rebuilding operational foundations, aligning internal teams around a shared direction, and developing the go-to-market narrative that would hold up under scrutiny. That narrative became the backbone of the pitch deck and financial structure behind a successful fundraise.
The work was practical throughout — built with the team, not handed to them.

The outcome
Sisalwool completed a successful fundraise supported by the commercial narrative and financial structure developed during the engagement. Operational foundations rebuilt. Internal alignment established. A business in a stronger position than when the brief began.